Strategic Alliances as a Performance Factor in the Modern Airline Industry

Abstract

The goal of this thesis is to examine the relationship between airlines’ strategic alliance membership and performance. Tasks of this thesis include academic literature review on the topic of strategic alliances, analysis of passenger air transportation industry, and empirical research on the influence of alliance membership on airlines’ performance. Results of the study proved positive relationship between alliance membership and airline operational efficiency, while financial performance, not being the ultimate goal of alliance operations, is determined by other factors, including exogenous ones, liying beyond management control