Research RepositorySaint Petersburg State University
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http://hdl.handle.net/11701/1360| Title: | Role of сognitive сoncepts in advertising slogans: A study of Russian- and English-speaking educational markets |
| Other Titles: | Роль когнитивных концептов в рекламных слоганах: исследование рынка образовательных услуг в русско- и англоговорящих странах |
| Authors: | Odobesku, Anna V. Одобеску, А. В. |
| Issue Date: | 2014 |
| Publisher: | Graduate School of Management, Saint Petersburg State University, Master in International Business |
| URI: | http://hdl.handle.net/11701/1360 |
| Appears in Collections: | Master's Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Role of cognitive concepts in advertising slogans a study of Russian- and English-speaking educational markets master's thesis (MIB) – ВШМ СПбГУ – Vivaldi.html | 34,76 kB | Full Text available in Vivaldi | View/Open |
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