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http://hdl.handle.net/11701/1147
Title: | The influence of customer-based brand equity on brand market performance: The case of the viricide Antigrippin NaturProdukt |
Other Titles: | Влияние потребительского марочного капитала на деятельность бренда на рынке (на примере противовирусного препарата Антигриппин НатурПродукт) |
Authors: | Starov, Sergey A. Zemtsova, Yulia Земцова, Ю. |
Issue Date: | 2012 |
Publisher: | Master in International Business, Graduate School of Management, Saint Petersburg State University |
URI: | http://hdl.handle.net/11701/1147 |
Appears in Collections: | Master's Theses |
Files in This Item:
File | Description | Size | Format | |
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Zemtsova_Advisor's Reference.pdf | 144,4 kB | Adobe PDF | View/Open | |
Zemtsova_Referee's Review.pdf | 79,46 kB | Adobe PDF | View/Open | |
The influence of customer-based brand equity on brand market performance_ the case of the viricide Antigrippin Naturprodukt [master's thesis MIB] – ВШМ СПбГУ – Vivaldi.html | 33,49 kB | Full Text available in Vivaldi | View/Open |
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