Cloud computing: analysis of private cloud business model and evaluation of its effectiveness

Abstract

The object of the research is cloud technology itself and cloud-based business models available for cloud providers. In the study are examined cloud provider business models, comparison of their effectiveness on the current market. In the theoretical part of the research there are defined possible factors influencing to the value for the customer that are used on the construction of the business model. There is also distinct correlation between current popular private cloud models with theoretic approach in this field. On the practical part on the research based on qualitative analysis of real-life cases and expert interviews are specified particular factors that have the main influence forming the value for the customer. During the interview are also defined effectiveness criteria for business models and their impact on the value of solutions. Study is finalized with the series of practical recommendations for private cloud providers.