Adoption of E-Banking Services in Europe: Case of Self-Service Payment Kiosks

Abstract

The study aims to investigate issues concerning adoption of new Self-Service Payment Kiosks technology in European countries. The empirical part of the study is made basing on theories from marketing of high technology products domain both from provider of services and consumer of services perspectives. Qualitative method of research was used for understanding adoption process from provider of services prospective, whereas for consumer of services prospective it was possible to conduct quantitative research method. Study explains current stage of Self-Service Payment Kiosks technology adoption and proposes European markets in which adoption of this technology is feasible. Moreover, research proposes attractive market segment, which exists in all European countries, and proves that this segment is ready to adopt new technology on the short-term perspective.