Factors influencing creativity in multi-cultural virtual team projects

Abstract

This research is aimed at revealing factors that influence creativity in multi-cultural virtual teams. Research method of an experiment in the format of a cross-cultural virtual team project was chosen in order to observe complex pattern of individual creative behavior in natural environment. The research was conducted to answer the following questions: what factors influence individual creative behavior in multi-cultural virtual teams, what influence these factors have and how one can anticipate their influence in order to improve team performance. The key findings that factors influencing individual creative behavior in other types of teams can be extrapolated to the cross-cultural virtual team. Knowledge sharing behaviours, at the same time, show the most significant influence on individual creative behavior and partially mediates the link between individual team identification and individual creative behavior.