Design and Simulation of Coopetition as Lead Generating Mechanism

Abstract

This paper considers coopetition as form of interaction between companies and agents. As the method to analyse coopetition internet-based platform is used and modeled. The most important part of the research is simulation of lead-generation internet-based platform. As a result, potential industrial impact that can be caused by a lead generating internet platformbased coopetition among companies, which operate in one industry.