1. DSpace at Saint Petersburg State University

Просмотр собрания по группе - Авторы Starov, Sergey A.

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2013The application of buzz marketing tools in repositioning the brand: cases of launching automotive brands in the international marketsKomulainen, Svetlana; Комулайнен, С.
25-сен-2013Brand Financial Performance Factors: Empirical Evidence from Russian BrandsAlkanova, Olga N.; Starov, Sergey A.
июн-2019Do modern students need traditional business cases?Gladkikh, Igor V.; Zamulin, Andrey L.; Starov, Sergey A.
мар-2017Evolution of key concepts of brand managementDomnin, Vladimir N.; Starov, Sergey A.
2012The influence of customer-based brand equity on brand market performance: The case of the viricide Antigrippin NaturProduktZemtsova, Yulia; Земцова, Ю.
июн-2016Investigation of the Perceived Risk of Buying Products under Own Retail BrandStarov, Sergey A.; Zagorskiy, Andrey L.; Gladkikh, Igor V.; Sumbaeva, Aleksandra A.
2012Private label portfolio management for international retail chain in the Russian consumer market (case of Prisma)Belova, Alexandra; Белова, А.
дек-2021Sustainability branding and private labels: From interdisciplinary approach to transdisciplinary oneCherenkov, Vitally I.; Blagov, Evgeniy Yu.; Starov, Sergey A.; Tanichev, Alexander V.
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