Просмотр собрания по группе - Авторы Kusraeva, Olga A.
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Предварительный просмотр | Дата выпуска | Название | Автор(ы) |
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дек-2018 | Brand orientation: The construct and position in marketing theory | Kusraeva, Olga A. | |
мар-2020 | Company’s brand orientation: Developing and testing the measuring scale on the example of Russian customer market | Kusraeva, Olga A.; Rebiazina, Vera A.; Starov, Sergei A. | |
мар-2017 | Contemporary branding theory: Division of approaches according to functional perspective | Kusraeva, Olga A. | |
мар-2021 | Nation brand and competitiveness of companies: Alternative approach to nation branding | Kusraeva, Olga A. | |
июн-2023 | Nation brand communications go digital: Can it help to gain nation branding goals? | Kusraeva, Olga A. |