1. DSpace at Saint Petersburg State University

Просмотр собрания по группе - Авторы Gladkikh, Igor V.

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2011Asahi Beer Enters the Russian MarketStarov, Sergei A.; Gladkikh, Igor V.; Matsuno, K.
мар-2017Baltika Breweries: Product-line Pricing and Brand Positioning (Case Study)Gladkikh, Igor V.
июн-2020Brand imitation in the modern simulacrum market versus marketing ethicsCherenkov, Vitaly I.; Starov, Sergei A.; Gladkikh, Igor V.
июн-2019Do modern students need traditional business cases?Gladkikh, Igor V.; Zamulin, Andrey L.; Starov, Sergey A.
июн-2016Investigation of the Perceived Risk of Buying Products under Own Retail BrandStarov, Sergey A.; Zagorskiy, Andrey L.; Gladkikh, Igor V.; Sumbaeva, Aleksandra A.
2011Kronverk Cinema: How Much is a Ticket to the Movies?Gladkikh, Igor V.; Mikhailina, Aleksandra P.
2010Russian Men's Footwear Brand Ralf Ringer: Testing National Brand's Competitive PowerStarov, Sergei A.; Gladkikh, Igor V.
2011The Ecology Company: Optimization of Pricing StrategyGladkikh, Igor V.; Krotov, Konstantin V.; Svetlanova, Zhanna V.
2011The Valio Company in the Russian Market: Will Processed Cheese Viola Hold a Winning Position?Starov, Sergei A.; Gladkikh, Igor V.
2011"Vitalena Health Promotion Centre": in Search of a Positioning StrategyGladkikh, Igor V.; Butova, T. G.
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