Просмотр собрания по группе - Авторы Cherenkov, Vitally I.

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2012Application of Marketing Tools on the Market of Incremental Innovations: The Case of Dve Palochki CompanyMeshcheryakov, Sergey M.; Мещеряков, С. М.
2011The application of the multi-channel approach in marketing campaigns of luxury car dealers in Russia: The case of Land RoverZyryanov, Anton
июн-2019Brand and branding: Issues of theory and representationCherenkov, Vitally I.; Vereteno, Alexandra A.
сен-2020Branding and modification of consumer behavior during the cardinal transformation of economyCherenkov, Vitally I.; Karpova, Svetlana V.; Tanichev, Alexander V.
2013Collaboration as a Tool of Supply Chain Risk ManagementSokolov, Anatolii S.; Соколов, А. С.
2012The influence of linguacultural background on effectiveness of international business communicationsSmirnova, Svetlana
мар-2022Language sensitivity development as a response to challenges of professional communication in business schoolsOrlova, Elena V.; Zhukova, Sofia V.; Martynova, Tatyana A.; Kitaeva, Elena M.; Gilenko, Evgeniy V.; Bondar, Vladimir A.; Cherenkov, Vitally I.
2011Russian small R&D companies: Strategic imperatives of internationalisationPetropavlovskiy, Dmitry; Петропавловский, Д.
дек-2021Sustainability branding and private labels: From interdisciplinary approach to transdisciplinary oneCherenkov, Vitally I.; Blagov, Evgeniy Yu.; Starov, Sergey A.; Tanichev, Alexander V.
2010Toward the general theory of marketing: The state of the art and one more approachCherenkov, Vitally I.