Development of marketing strategy for multi-sided recruitment platform based on customer development process at ResumUP
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Master in International Business, Graduate School of Management, Saint Petersburg State University
Abstract
The main goal:
- Theoretical framework design for development of marketing strategy for multi-sided platforms and its implementation for the recruitment platform ResumUP
Main tasks:
- Develop theoretical framework of marketing strategy development for innovative multi-sided platforms;
- Develop recommendations for the ResumUP platform on marketing strategy based on findings
Main results:
- Theoretical model for marketing strategy development
- Recommendations for marketing strategy for ResumUP