Private medical clinics in Russia: Development strategies in new geopolitical conditions

Abstract

Purpose: to systematize the development strategies of private multi-field clinics under the new geopolitical conditions in Russia and to analyze the impact of sanctions policies on them, and to identify directions for leveling it out. Methodology: The Ansoff method, content analysis, statistical, analytical, and abstract-logical methods were used to systematize the development strategies of Russian private multi-field clinics. The information base for the study consisted of regulatory legal acts in the field of medical services, annual reports of medical clinics and analytical agencies, data from the Federal State Statistics Service of the Russian Federation, the materials from the associations of private clinics. Findings: the practice of levelling out the sanctions pressure on the Russian economy in the healthcare sector is generalized and the development strategies of private clinics under the new geopolitical conditions in Russia are systematized using the Ansoff model. Originality and contribution: the study is the first attempt to systematize the development strategies of private multi-field clinics in the context of sanctions pressure on the Russian economy and to generalize the practice of levelling out the negative impact of sanctions on the private healthcare sector. The findings of the study are relevant for both academic researchers from the commercial healthcare and for managers of private Russian clinics.