The analysis of marketing strategies for carrying out art projects in a technology museum
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Данное научное исследование состоит из двух глав двух параграфов в каждой. Целью данной дипломной работы является:Анализ целесообразности осуществления художественных проектов в научно-техническом музее и эффективность применения современных технологий управления и маркетинга для их реализации. В данной дипломной работе рассмотрены основные научно-технические музеи России и опыт зарубежных музеев ( на примере музеев в городе Тампере, Финляндия). В работе было уделено внимание проектной деятельности, ее появлению, разновидности и развитию в целом. В данном исследовании были рассмотрены на примере ЦМС имени А. С. Попова два наиболее ярких художественных проекта и проведены PEST-анализы, в ходе которого были выявлены положительные/негативные черты в разных аспектах: политическом, социокультурном, экономическом, технологическом. В итоге была выявлена необходимость проведения художественных проектов в музеях науки и техники и проанализированы маркетинговые стратегии применения.
This scientific research consists of two chapters of two paragraphs in each. The purpose of this research: Analysis of the feasibility of implementing art projects in the scientific and technical museum and the effectiveness of the application of modern management and marketing technologies for their implementation. In this science work there is the main scientific and technical museums in Russia and the experience of foreign museums(as an example museums of Tampere, Finland). In the scientific work attention is paid to the project activity, its emergence, variety, development in general.In this study, we examined two of the most striking art projects on the example of A.S. Popov Central Museum of Communaciones and conducted PEST analyzes, during which positive / negative traits were revealed in various aspects: political, sociocultural, economic, technological. As a result, the need to conduct art projects in the science and technical museum was identified and marketing strategies of application were analyzed.
This scientific research consists of two chapters of two paragraphs in each. The purpose of this research: Analysis of the feasibility of implementing art projects in the scientific and technical museum and the effectiveness of the application of modern management and marketing technologies for their implementation. In this science work there is the main scientific and technical museums in Russia and the experience of foreign museums(as an example museums of Tampere, Finland). In the scientific work attention is paid to the project activity, its emergence, variety, development in general.In this study, we examined two of the most striking art projects on the example of A.S. Popov Central Museum of Communaciones and conducted PEST analyzes, during which positive / negative traits were revealed in various aspects: political, sociocultural, economic, technological. As a result, the need to conduct art projects in the science and technical museum was identified and marketing strategies of application were analyzed.