The role of prosumers in innovation activity of organisations: The case study of MNEs

Abstract

This paper presents a study which works out the classification of roles of prosumers in innovation process that will make it possible to develop methods of involving prosumers in participation in different stages of forming the innovation process. The study analyses the set of definitions and frameworks, brings it into a theoretical order, structures the relationships and works out clear and precise logic, results and recommendations. The work is, thus, dedicated to reviewing, classifying, and synthesizing knowledge about involving prosumers and some widely-used frameworks in both academia and practice. The research studies cases of MNEs and prosumers behavior and provides theoretical and managerial contributions.