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http://hdl.handle.net/11701/9106
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Daviy, Anna O. | - |
dc.contributor.author | Paklina, Sofia N. | - |
dc.contributor.author | Prokofyeva, Alia S. | - |
dc.date.accessioned | 2018-02-06T16:05:58Z | - |
dc.date.available | 2018-02-06T16:05:58Z | - |
dc.date.issued | 2017-12 | - |
dc.identifier.other | 10.21638/11701/spbu18.2017.408 | - |
dc.identifier.uri | http://hdl.handle.net/11701/9106 | - |
dc.description.abstract | This paper is aimed at identifying the role of digital manufacturing in changes of marketing activities of industrial companies from the point of view of a business management system. Authors define and conceptualize the notion of “digital manufacturing”. Research design is based on the Deloitte Company methodology based on value creation approach. Customers, product, economics of production, and value chain are essential methodology parameters. Our analysis shows that implementation of digital manufacturing will necessarily significantly change entire business model and marketing activity of the company. The main drivers of this process are building and maintaining relationship with customers and new opportunities related to product design and production. Interaction with customers without intermediaries, customers’ involvement in the processes of new products development, new technical possibilities of creating personalized product-service solution are main changes in marketing activities caused by the implementation of digital manufacturing at the company. | en_GB |
dc.description.sponsorship | The publication was prepared within the framework of the Academic Fund Program at the National Research University Higher School of Economics (HSE) in 2016–2017 (grant № 16-01-0079) and by the Russian Academic Excellence Project “5-100”. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | St Petersburg State University | en_GB |
dc.relation.ispartofseries | Russian Management Journal;Volume 15; Issue 4 | - |
dc.subject | digital manufacturing | en_GB |
dc.subject | marketing | en_GB |
dc.subject | business model | en_GB |
dc.title | Digital Manufacturing: New Challenges for Marketing and Business Models | en_GB |
dc.type | Article | en_GB |
Располагается в коллекциях: | Issue 4 |
Файлы этого ресурса:
Файл | Описание | Размер | Формат | |
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09-Daviy.pdf | 287,94 kB | Adobe PDF | Просмотреть/Открыть |
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