General Theory of Sales in the Context of "Development-Growth" Dichotomy

Abstract

This report aims to build conceptual foundations of the development of future general theory of sales. The propositions on fundamentally new role of sales in economic mechanism of modern market economy are put forward and proved. An empirical, theoretical and methodological analysis of the role of dichotomy "development-growth" in the evolution of sales is present. Executive summary is available at p. 51.