Please use this identifier to cite or link to this item: http://hdl.handle.net/11701/730
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dc.contributor.authorGladkikh, Igor V.
dc.contributor.authorKrotov, Konstantin V.
dc.contributor.authorSvetlanova, Zhanna V.
dc.date.accessioned2014-03-05T20:56:11Z
dc.date.accessioned2014-03-17T05:42:08Z-
dc.date.available2014-03-05T20:56:11Z
dc.date.available2014-03-17T05:42:08Z-
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/11701/730
dc.identifier.urihttp://hdl.handle.net/11701/730-
dc.description.abstractThe case describes the situation with a company working on the B2B market was looking for ways and methods of optimizing its pricing policy and strategy. The Ecology Research and Manufacture Company produced humin salts (humates) for agricultural purposes. The unique technology ensured the company had certain cost advantages over competitors. However, various market segments when using a similar product make different demands on it, have different needs and willingness to pay. This made the company look at opportunities for using differentiated pricing despite the fact that it worked on the competitive market with a primary undifferentiated product.ru
dc.language.isoEnglishru
dc.publisherECCH; Graduate School of Management, Saint Petersburg State University
dc.relation.ispartofseries511-097-1
dc.titleThe Ecology Company: Optimization of Pricing Strategyru
dc.typeOtherru
dc.contributor.altauthorГладких, И. В.
dc.contributor.altauthorКротов, К. В.
dc.contributor.altauthorСветланова, Ж. В.
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