Enhancement of Personnel Loyalty at Dom Company Trading Chain

Abstract

Increased competition among chain trading companies renders the problem of quality personnel retention extremely relevant. Dom company has been intensively developing and extending its presence in the Saint Petersburg market. Deployment of new sales areas necessitated the attraction of new production personnel and set the task of corporate spirit maintenance. However, successful growth of the company has entailed a number of ambivalent effects in the sphere of personnel’s satisfaction with labour and motivation organization, and relationships within production teams.