1. DSpace at Saint Petersburg State University

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PreviewIssue DateTitleAuthor(s)
Mar-2017Methodology Development and Implementation for the estimation of the brand’s personification on the example of fashion apparel marketTsoi, Marina E.; Shchekoldin, Vladislav Yu.; Dolgikh, Irina V.
Mar-2017Brand personality evaluation: The case of universities in Nizhny NovgorodAlexandrovskiy, Sergey V.; Fomenkov, Denis A.

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