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PreviewIssue DateTitleAuthor(s)
Mar-2017From the Editorial Board-
Mar-2017Baltika Breweries: Product-line Pricing and Brand Positioning (Case Study)Gladkikh, Igor V.
Mar-2017Methodology Development and Implementation for the estimation of the brand’s personification on the example of fashion apparel marketTsoi, Marina E.; Shchekoldin, Vladislav Yu.; Dolgikh, Irina V.
Sep-2017Main approaches to exploring intention-action gap in entrepreneurshipBogatyreva, Karina A.; Shirokova, Galina V.
Jun-2017Strategy teaching: Contemporary challengesAray, Yulia N.; Verkhovskaya, Olga R.; Klemina, Tatiana N.
Mar-2017Contemporary branding theory: Division of approaches according to functional perspectiveKusraeva, Olga A.
Mar-2017Brand personality evaluation: The case of universities in Nizhny NovgorodAlexandrovskiy, Sergey V.; Fomenkov, Denis A.
Sep-2017Sherlock Holmes in finance: Methodology of development and solution of the case on company identification based on financial statementsVolkov, Dmitry L.; Garanina, Tatiana A.; Nikulin, Egor D.; Udovichenko, Olga M.
Sep-2017Government support of agriculture: The case of the Novgorod regionEfremov, Sergey A.
Jun-2017Language and communication teaching at business school: New perspectivesOrlova, Elena V.; Martynova, Tatyana A.; Zhukova, Kiran V.; Pleshkova, Anastasiia Yu.

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