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PreviewIssue DateTitleAuthor(s)
2010Russian Men's Footwear Brand Ralf Ringer: Testing National Brand's Competitive PowerStarov, Sergei A.; Gladkikh, Igor V.
2011Asahi Beer Enters the Russian MarketStarov, Sergei A.; Gladkikh, Igor V.; Matsuno, K.
2011The Valio Company in the Russian Market: Will Processed Cheese Viola Hold a Winning Position?Starov, Sergei A.; Gladkikh, Igor V.
2011"Vitalena Health Promotion Centre": in Search of a Positioning StrategyGladkikh, Igor V.; Butova, T. G.
2011The Ecology Company: Optimization of Pricing StrategyGladkikh, Igor V.; Krotov, Konstantin V.; Svetlanova, Zhanna V.
2011Kronverk Cinema: How Much is a Ticket to the Movies?Gladkikh, Igor V.; Mikhailina, Aleksandra P.