WEBSITES AS A CHANNEL OF COMMUNICATION IN ADVERTISING

Abstract

In today’s world, advertising plays a key role in how companies communicate with consumers, increase brand awareness and grow sales. The Russian online advertising and marketing segment is constantly evolving, requiring companies to change their advertising strategies and tactics. Websites are becoming an essential tool for successful advertising and communication, allowing companies to effectively expand their audience. Different types of websites have different purposes and functions, but all should be focused on the target audience, with easy navigation and fast loading. Optimising a website for maximum impact requires taking all these aspects and requirements into account.