Semiotic analysis of the logos of the main online newspapers in the Western Balkans

Abstract

The decoding and interpretation of the meaning of the sign as a code located in the left corner of the newspaper and the function of the message given in that communication with the reader, is the subject of this research study. The study covers all aspects of the ideational/ representative function, revealing the meaning of the figures or photographs displayed in the left corner of six Western Balkan newspapers. The signs are decoded and clarified, revealing their meaningful messages. The analysis is done not only on the narrative process, but also on the conceptual process. To achieve this objective, an attempt has been made to respond to the semiotic resources used by newspaper designers in the compilation of the newspaper sign, as well as by interpreting the meaning they present and their objectives. The study is based on the case study method. Several different methods have been used in the study, such as: The method of analysis, of decomposition, and interpretation and the qualitative method, from which the research method is included in the analysis and the research instrument is defined focusing on the signs of the names of the newspapers as the object of this research. The study is channeled in analyzing the semiotic signs that appear in the names of online newspapers of the Western Balkans, and through these semiotic signs the cultural and regional diversity of this region is understood in a way. The findings show that the signs of the online newspapers of the Western Balkans mainly have red color, black letters and white background, which are related to their goals, that the writings are current and relevant to the public.