A comparative study of the electoral rhetoric of extreme right-wing parties in Germany and Russia

Abstract

This article compares the electoral rhetoric of the Alternative for Germany (AfD) and the Liberal Democratic Party of Russia (LDPR) parties through the prism of the level of antagonization and the parties’ point of view on topical social issues. Discourse analysis is conducted using discourse frames and blocks, allowing formalizing the comparison between texts in different languages. The sample is based on party videos published online in April — May 2021 in the run-up to the upcoming federal elections in both countries. The LDPR uses more antagonistic rhetoric, especially against Western countries and Ukraine. The AfD uses we to unite its electorate, seeing the German and European establishment as its opponents, as well as organizations with an international agenda, including the Greens and the Antifa movement. Both parties raise important social issues such as immigration, digitalization, political freedoms, and national identity, but differences in emphasis emerge. The AfD is more likely to raise issues of economic freedom for business and the defense of German burgher culture against the leftist agenda, while the LDPR is focused on supporting Russian foreign policy and Russian culture against Western globalism. The authors also emphasize that modern far-right parties support democratic principles. Nationalism remains central to far-right ideology, but it is drifting towards democracy under the influence of sociocultural processes. The study aims to improve understanding of the dynamics of far-right political discourse in Germany and Russia. The theoretical developments allow us to expand the application of discourse analysis of political rhetoric.