Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на этот ресурс:
http://hdl.handle.net/11701/44998
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Cherenkov, V. I. | - |
dc.contributor.author | Starov, S. A. | - |
dc.contributor.author | Stuglev, A. A. | - |
dc.contributor.author | Gladkikh, I. V. | - |
dc.date.accessioned | 2024-03-01T14:41:05Z | - |
dc.date.available | 2024-03-01T14:41:05Z | - |
dc.date.issued | 2023-09 | - |
dc.identifier.citation | Cherenkov V. I., Starov S. A., Stuglev A. A., Gladkikh I. V. 2023. Brands, pseudobrands, and quasi-brands in the multi-level macroecosystem of nation branding. Russian Management Journal 21 (3): 307–343. (In Russian) https://doi.org/10.21638/spbu18.2023.302 | en_GB |
dc.identifier.other | https://doi.org/10.21638/spbu18.2023.302 | - |
dc.identifier.uri | http://hdl.handle.net/11701/44998 | - |
dc.description.abstract | Goal: to apply an integral approach to building a model of a multi-level macroecosystem of nation branding based on: analyzing of options for representing the brand phenomenon in the context of the modern international division of labor; applying the brand concept behind the borders of markets for goods/services and relationships between their producers, sellers and consumers. Methodology: the theoretical research was carried out on the basis of a semanticconceptual analysis of publications relevant to the purposes of the article concerning issues of brand representation, the country-of-origin effect, pseudo-foreign brands and the ecosystem approach in economics. Findings: three aggregated categories of brands were identified, their definitions were developed and relevant examples in various areas of the country’s socio-economic life were considered, as well as the feasibility of an ecosystem approach to country branding was substantiated. Originality and contribution of the authors: for the first time, along with the category of true brands of goods/services and corporations, quasi-brands and pseudobrands are comprehensively considered (with special attention paid to the state and prospects of pseudo-foreign branding in Russia); in addition, an original model of a multi-level macroecosystem of country branding and a corresponding definition of the latter are proposed. Besides, the identification of complex connections between brands of these three categories made it possible to propose the author’s model of a centralized multilevel macroecosystem of nation branding and an original definition of the latter. | en_GB |
dc.language.iso | ru | en_GB |
dc.publisher | St Petersburg State University | en_GB |
dc.relation.ispartofseries | Russian Management Journal;Volume 21; Issue 3 | - |
dc.subject | brand | en_GB |
dc.subject | country-of-origin effect | en_GB |
dc.subject | halal | en_GB |
dc.subject | hybrid product | en_GB |
dc.subject | import substitution | en_GB |
dc.subject | kosher | en_GB |
dc.subject | “Made in Russia” | en_GB |
dc.subject | nation brand | en_GB |
dc.subject | macroecosystem of nation branding | en_GB |
dc.subject | place brand | en_GB |
dc.subject | pseudo-brand | en_GB |
dc.subject | pseudo-foreign branding | en_GB |
dc.subject | quasi-brand | en_GB |
dc.title | Brands, pseudobrands, and quasi-brands in the multi-level macroecosystem of nation branding | en_GB |
dc.type | Article | en_GB |
Располагается в коллекциях: | Issue 3 |
Файлы этого ресурса:
Файл | Описание | Размер | Формат | |
---|---|---|---|---|
02.pdf | 1,29 MB | Adobe PDF | Просмотреть/Открыть |
Все ресурсы в архиве электронных ресурсов защищены авторским правом, все права сохранены.