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http://hdl.handle.net/11701/43894
Полная запись метаданных
Поле DC | Значение | Язык |
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dc.contributor.author | Kurochkin, Aleksandr V. | - |
dc.date.accessioned | 2023-08-24T19:26:51Z | - |
dc.date.available | 2023-08-24T19:26:51Z | - |
dc.date.issued | 2023-03 | - |
dc.identifier.citation | Kurochkin A. V. The problem of evaluating the effectiveness of political communications in social media. Political Expertise: POLITEX, 2023, vol. 19, no. 1, pp. 49–57. https://doi.org/10.21638/spbu23.2023.104 (In Russian) | en_GB |
dc.identifier.other | https://doi.org/10.21638/spbu23.2023.104 | - |
dc.identifier.uri | http://hdl.handle.net/11701/43894 | - |
dc.description.abstract | The article deals with the problems of analyzing political communications in social media carried out in conditions of global instability and a sharp increase in international and interregional confrontation caused, in addition to political reasons, by competition for dwindling resources. In such conditions, manipulative technologies are spreading extremely dynamically and the value foundations of politics are being lost. The key characteristics of network communication are: anonymity, non-normativity and non-linearity, which greatly complicates the conduct of such an analysis. An even more difficult research task is to evaluate the effectiveness of this kind of communication. Analyzing the complexity of conceptualization and operationalization of the effectiveness of political communication, the author suggests using the term “communicative effectiveness”, the methodological prerequisites of which are the theory of agreements presented in the works of modern French neo-institutionalists: L. Boltyansky, L. Thévenot, O. Favoro, etc. Having illustrated his analysis with several cases of network political communication in recent years, the author comes to the conclusion that it is necessary to assign the category of “trust” to the central criteria for evaluating the effectiveness of political communication. | en_GB |
dc.description.sponsorship | The research was funded by the Expert Institute for Social Research (Institute of Scientific Information for Social Sciences of the Russian Academy of Sciences), grant no. 122101100040-8 “Peculiarities of modern political discourse and mechanisms of interaction in virtual communities of VKontakte and Telegram”. | en_GB |
dc.language.iso | ru | en_GB |
dc.publisher | St Petersburg State University | en_GB |
dc.relation.ispartofseries | Political Expertise: POLITEX;Volume 19; Issue 1 | - |
dc.subject | political communication | en_GB |
dc.subject | social media | en_GB |
dc.subject | communicative efficiency | en_GB |
dc.subject | transactional costs | en_GB |
dc.subject | targeting | en_GB |
dc.subject | manipulation | en_GB |
dc.subject | cyber simulation | en_GB |
dc.title | The problem of evaluating the effectiveness of political communications in social media | en_GB |
dc.type | Article | en_GB |
Располагается в коллекциях: | Issue 1 |
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16238-Article Text-55309-1-10-20230615.pdf | 707,36 kB | Adobe PDF | Просмотреть/Открыть |
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