Integrated graphic design for the Centre of Art and Music of the Mayakovsky Library

Abstract

«Невский-ART» – это отдел литературы по искусству и музыки ЦГПБ им. В. В. Маяковского. Центр искусства музыки находится в классицистическом здании, а контент мероприятий варьируется от самых спокойных и классическим до смелых и экстравагантных. Графическое сопровождение вариативно и разработано под каждую группу целевых аудиторий. Для каждой целевой аудитории были разработаны типографические и композиционные решения. Композиции отличаются насыщенностью, отражают идею разной силы звучания. Вся концепция опирается на принципы классицизма, искусства, архитектуры, музыки.

The project was commissioned by the Music and Art center of Mayakovsky library «Nevsky Art». The main goal was to create visual communication for this place. We needed a solution that was durable and flexible enough for all target audiences. We conducted audience research and found three main of them. So the core idea was to make variable designs for all three. To begin with we have selected three different fonts: serif, sans serif, and doted serif. Every typeface has a strong association for every person. Logo design was also flexible and depended on three specific fonts. Modular grid system design based on architectural drawings and proportions. However, it provided a flexible structure for the layout of posters and other media. The color palette is strong black and white, inspired by sheets, black and white photos and architectural drawings. Media includes printed posters, booklets, info, membership, and business cards. Social media posts and website. The website was designed to be intuitively configured for each audience. The whole visual identity reflects music and art ideas.