Communicative behavior of a professional language personality of a doctor in a media discourse (based on the material of television programs about health)

Abstract

The paper is devoted to the study of the specifics of the communicative behavior of a doctor’s professional linguistic personality in the media discourse. The relevance of the work is determined by the need for a systematic linguistic study of professional communication in new media-discursive conditions, as well as insufficient knowledge of the implementation of the professional linguistic personality of a doctor in the aspect of mediatization of medical discourse. The object of the study is the professional communication of a doctor in the media discourse. The subject of the study is the contexts of a medical TV program, representing the communicative behavior of a doctor’s PNL. The purpose of the study is to identify the discursive specifics of the communicative behavior of the professional language personality of a doctor in a television program about health. The research methodology was discourse analysis, on the basis of which the parameters for describing the doctor’s communicative behavior in the media discourse were determined. The features of doctor’s media communication in telediscourse are revealed taking into account the goals of professional activity and within the framework of the status-role culture of the profession, the processes of transformation of strategic planning of doctor’s communication are analyzed, the hierarchy of the communicative goals of a medical worker in television programs about health is determined. The discursive specificity of the doctor’s communicative behavior in television discourse is characterized. It has been established that the professional linguistic personality of a doctor in the media discourse is a special type of professional linguistic personality that functions in the media environment and is formed by a complex of social and communicative roles of a representative of the medical community and status in the media space.