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http://hdl.handle.net/11701/38680
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Kucherov, D. G. | - |
dc.contributor.author | Tsybova, V. S. | - |
dc.date.accessioned | 2022-12-13T11:30:48Z | - |
dc.date.available | 2022-12-13T11:30:48Z | - |
dc.date.issued | 2022-03 | - |
dc.identifier.citation | Kucherov D. G., Tsybova V. S. 2022. Employer branding under COVID-19 pandemic in Russian companies. Russian Management Journal 20 (1): 108–126. https://doi.org/10.21638/spbu18.2022.105 (In Russian) | en_GB |
dc.identifier.other | https://doi.org/10.21638/spbu18.2022.105 | - |
dc.identifier.uri | http://hdl.handle.net/11701/38680 | - |
dc.description.abstract | An integrated approach to employer branding during COVID-19 pandemic based on employer branding orientation is considered in this article. The empirical study in employer branding was conducted in Russian companies in 2020. The research object was the HR professionals from Russian medium-sized and large companies. Using the data from the descriptive survey, the number of strategic (employer branding orientation, employer branding strategy, employer value proposition) and operational (communication programs, communication channels and content) features in employer branding in Russian companies during COVID-19 pandemic were identified | en_GB |
dc.language.iso | ru | en_GB |
dc.publisher | St Petersburg State University | en_GB |
dc.relation.ispartofseries | Russian Management Journal;Volume 20; Issue 1 | - |
dc.subject | employer brand | en_GB |
dc.subject | employer branding | en_GB |
dc.subject | employer branding orientation | en_GB |
dc.subject | recruitment | en_GB |
dc.subject | COVID-19 | en_GB |
dc.title | Employer branding under COVID-19 pandemic in Russian companies | en_GB |
dc.type | Article | en_GB |
Располагается в коллекциях: | Issue 1 |
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Файл | Описание | Размер | Формат | |
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05.pdf | 1,45 MB | Adobe PDF | Просмотреть/Открыть |
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