Dialogue in Slovak social networks

Abstract

In the conditions of widespread informatization of the communicative space, a new paradigm of communication is gradually being formed. The paradigm can be defined as interactive. In the modern world, virtual communication in social networks has become an integral part of the functioning of society and individuals themselves. Often it is not one of the possible forms of communication, but absolutely the main one — both private and institutional. The fundamental principle of network culture is its installation on communication, interaction, dialogue. The virtual network largely repeats the practices of natural social life, but at the same time forms an alternative network society. A decentered, non-hierarchical and open networked society provides its own system of values, norms and rules of speech behavior, methods of communication, its own communication formats, principles of organization and functioning, in other words, its own culture of dialogue. The focus of this article is the discourse of everyday life in social networks, in which spontaneous second-type dialogue prevails. Such a dialogue is characterized by informality, linguistic improvisation, interdiscursivity, a combination of attributes of oral and written speech. On the basis of the analysis of the methods and speech features of the implementation of communication in the social networks, the general and private (due to the characteristics of the social network as a dialogue platform) features of the virtual dialogue through the prism of its participants (virtual “I”, identities) and the forms of their speech interaction (post and comment) are identified. The image of an authentic dialogue in a social network as a verbal-nonverbal behavior of its participants is formed by analyzing subjective speech acts in combination with their non-verbal discursive action. The article is based on the report that is going to be presented at the XVIII International Congress of Slavists in 2025.