Medialinguistic studies of PR-speech: Domestic experience

Abstract

The article provides an overview of Russian articles on media linguistics. In the articles, PRspeech is described in terms of media linguistics. The purpose of the article is to present a spheral approach to the study of PR activities. PR-speech is described as an applied communication technology that serves the administrative, economic, socio-cultural, commercial and political activities of subjects in a highly competitive media environment. In the article, the types of PR-discourses are identified by induction, their typological and genre forms are defined. The review showed that the PR media style is determined by extralinguistic factors of political, commercial or cultural and educational activities, the content and subject of publications, the goals of communication, and the forms of communication with the addressee. PR-discourse can be divided into four types: administrative-economic, political, commercial and cultural-educational. Each discourse has a specific genre-typological system, which helps to optimize communication between the customer and the performer in the implementation of the contract and is an indicator of the effectiveness of communication in a professional environment. The author comes to the conclusion that the metalanguage of PR-speech in the categories of media linguistics demonstrates stability and proves that the institutionalization of this direction in the field of education and professional activity has taken place and is included in the register of scientific specialties “Media Communications and Journalism”.