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Title: Global branding strategies of emerging market multinational companies: the Russian perspective
Other Titles: Глобальные стратегии брендинга международных компаний из развивающихся рынков: Российская перспектива
Authors: Malyutina, Vera S.
Малютина, В. С.
Issue Date: 2015
Publisher: Saint Petersburg University, Graduate School of Management, Master in International Business Program
Appears in Collections:Master's Theses

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