Radio discourse and radio text in the context of new communications

Abstract

The article is devoted to the functioning of the radio discourse in the information and communication conditions of the 21st century, and to its key component — radio text. The approach proposed in the article is based on a broad interpretation of hypertextuality and becomes the basis for considering radio text as a single whole, which includes not only audio recordings, but also video broadcasts of radio programmes and printed text the station’s website. The concept of hyper radio text is introduced, and radio programme announcements, Internet comments on radio programmes, journalists’ blogs and comments on them, as well as the website of the radio station are analyzed as components (modules) of the hyper radio text. The website of the radio station is considered as a key unit that combines radio text into a single communicative space of the radio discourse. The main metatext units organizing intertext links are revealed. The relationship between radio text and social media is investigated, in which the latter serve a communicative platform to provide feedback and prove that modern radio discourse is a communicative space in which the mass addressee is no longer a subject of information perception but an active participant in communication. Not only the radio listener, but also the Internet user becomes the addressee in this case. The problem of radio text authorship is also discussed. Through analyzing a number of Russian and foreign studies and examining empirical material, it is shown that opportunities for co-authorship in the new radio discourse are expanding. Interactivity, multimedia, hypertextuality, nonlinearity, modularity, intertextuality, multiple codes, collective authorship are noted as the main features of radio text.