The Recipient Factor Role in Political Communication

Abstract

The recipient and the sender are two important components of verbal communication. Only taking their characteristics into account can lead to a successful act of communication. Due to the significance of the recipient factor in political communication, studying of the characteristics of the recipient, the sender and the situations in which they interact is extremely important. Thus, research of the recipient factor leads to the analysis of the audience that perceives the speech and considers the phenomenon of addressed speech as the most effective means of establishing and maintaining social relationships in the process of verbal communication.