Incentive-expressing Devices in German Consumer Texts

Abstract

This article refers to one of the functions inherent in consumer texts – the function of influence, which is dominant for this type of texts with a distinct instructive intention. The German language, like any other language, possesses a particular set of specific linguistic incentive-expressing devices that could be divided and classified based on the intensity and verbal expressiveness of this implication. Thus, according to the classification suggested by U. Stelzer and further modified by the author during the study of the collected data, four types of incentive implementation have been defined and analyzed: explicitly grammatical/paradigmatically primary, explicitly grammatical/paradigmatically secondary, explicitly lexical and implicitly indirect.