Designing a balanced scorecard for Russian pharmaceutical companies

Abstract

The goal of the research depicted in this thesis is to design a balanced scorecard for Russian pharmaceutical companies addressing industry specifics. The research strategy was qualitative; the developed models were validated using single case study. To achieve the mentioned goal the following objectives have been set: • To elaborate a method for designing a balanced scorecard for Russian pharmaceutical companies; • To build reference models based on different pharmaceutical strategies; • To validate a balanced scorecard by applying the developed model for a case study company. As a result, balanced scorecard designing method was developed based on the specific strategies for Russian market, analysis of value chains and choice of indicators from both the classical model and pharmaceutical KPI libraries. Four proposed models are focused on the internal and customer perspectives and can be used for applying at the Russian pharmaceutical companies. The Innovator drug balanced scorecard was adapted for Biocad company.