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dc.contributor.authorMalchenko, Yu.-
dc.description.abstractThe present literature overview stipulates the challenge of the adoption of sustainable solutions by their prospective consumers. The research outlines the most common theories investigating the issues and reflects the ones which are the most applicable for the specificity of sustainable solutions: planned behaviour and consumer choice. These theories are offered for further research on the consumer adoption of sustainable solutions.en_GB
dc.publisherGraduate School of Management, St. Petersburg Universityen_GB
dc.relation.ispartofseries# 15 (E) - 2019-
dc.subjectconsumer adoptionen_GB
dc.subjectsustainable solutionsen_GB
dc.subjectpublic goodsen_GB
dc.subjectclub goodsen_GB
dc.subjectdiffusion of innovationsen_GB
dc.subjectsocial contagionen_GB
dc.subjectplanned behaviouren_GB
dc.subjectconsumer choiceen_GB
dc.subjectHofstede's cultural dimensionsen_GB
dc.subjectknowledge transferen_GB
dc.titleLiterature Overview in the Field of Consumer Adoption of Sustainable Solutionsen_GB
dc.typeWorking Paperen_GB
Appears in Collections:Working Papers

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