The aesthetic load of dialectisms in regional media texts

Abstract

The productive foundations of value journalism are inevitably associated with the author’s movement towards a professional ideal, with an original vision of events, sincerity of dialogue, sincere openness and fullness, deep insight into social problems, adherence to ethical standards, demonstration of aesthetic preferences, freedom of language skills without a snobbish attitude to any of his elements, including local vocabulary, valuable today by the very fact of existence. The article is dedicated to the range of aesthetic tasks that dialectic units solve in the texts of journalists and publicists of Eastern Siberia. In the center of attention is the use of dialectisms as an actual means of aesthetic influence, a resource for developing an individual style, an ideological and aesthetic motivator when formulating the editorial policy of the publication, the sense-forming and style-forming nucleus of the publicistic text as an independent aesthetic object. It shows how unique lexemes fill texts with connotative characteristics, accentuate social meanings with the help of a trapezic potential, build logic and form a factual series of an integral textual design, generate an author’s comment and make it a marker of individual writing, link the style concept of the publication with the language aesthetics of the place; form a composite picture, a subject-illustrative series, a figurative-symbolic fund of a value-oriented “super-publicistic” media product. The conclusion is made that dialectisms transform media texts of different genre groups and different problems into objects simultaneously aesthetic (stylistically attractive, interesting in form) and aesthetic (valuable for understanding the world and social devices, philosophically profound, fulfilling the function of “revelation”, promoting the author and the reader to a higher level morally, intellectually, mentally, spiritually).