Network nominations of media communication participants in the modern Russian language

Abstract

The paper is dedicated to the analyses of the modern media communication participants’ nomination examples as a live speech-creating process occurring in the computer-mediated discourse of the Internet, i.e. in a virtualized social space characterized by the desire to make the dialogue between the communicants maximally close. Interactivity and the involvement of all participants of network interaction into the creation of media content lead to the decentralization of communication and the transformation of the object of media communication into a full-fledged subject and creates the equality of the addressee and addresser. The convergent space of a modern media sphere which definites the media communication participants’ choice of certain speech behavior models is characterized by a specific hierarchy of communicants’ relations within the subject — object or the subject — subject dialogical interaction. Communication in the cognitive specific environment of media-reality allows the users to comprehend and to terminologically determine the role of each personality from the network space (both already known and met for the first time). According to this fact it is difficult to define the place of the subject of media communication in the opposition “the dilettante — the professional” and to qualify it’s nomination as the nomination of the general sort or as the professionally caused nomination what is caused by the most discursive environment of the media reality existence. On this basis, there are three types of a speech personality nomination depending on the nominated subject’s role-determined participation in the process of cognitive identification (identification “from inside”, representation “from outside”, self-determination). The paper questions the duality of the use of individual nominations due to the influence of political and ideological aspects in the evaluating naming of the action that is a means of establishing contact with the audience. Special attention is paid to the degree of professional involvement of media communication subjects in media reality and the formation of the negative connotations with a number of communicants’ denominations because of the characteristics of their network behavior.