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http://hdl.handle.net/11701/1531
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Loginov, Leonid | - |
dc.contributor.author | Kushch, Sergey P. | - |
dc.date.accessioned | 2015-05-12T14:51:09Z | - |
dc.date.available | 2015-05-12T14:51:09Z | - |
dc.date.issued | 2013-09-25 | - |
dc.identifier.isbn | 978-5-9924-0081-6 | - |
dc.identifier.uri | http://www.gsom.spbu.ru/files//4th_emac_cee_conference_2013_proceedings.pdf | - |
dc.identifier.uri | http://hdl.handle.net/11701/1531 | - |
dc.description.abstract | This paper is devoted to the analysis of market orientation concept as opposed to the market development capabilities in the emerging and advanced economies. The term market orientation is already well known, while during 1990s academics contributed significantly to the conceptual development of market orientation as well as to its operationalization and empirical research. However, relatively few attention was paid to its analysis in the emerging countries and nothing was done to test this concept simultaneously in the emerging and advanced economies. However, market orientation concept may be not appropriate for emerging economies due to their specifics (Sheth 2011). Basing on this, in this paper we want to analyze the concept of market orientation as opposed to market development capabilities in the emerging and advanced economies and elaborate the model for the future research. | en_GB |
dc.language.iso | English | en_GB |
dc.publisher | St. Petersburg University Graduate School of Management; European Marketing Academy | en_GB |
dc.relation.ispartofseries | 4th EMAC CEE Regional Conference: Marketing Theory Challenges in Emerging Societies (September 25-27, 2013, St. Petersburg, Russia). Conference Proceedings;pp. 208-215 | - |
dc.subject | market orientation | en_GB |
dc.subject | market development capabilities | en_GB |
dc.subject | measurement | en_GB |
dc.subject | emerging economies | en_GB |
dc.subject | advanced economies | en_GB |
dc.title | Market Orientation in the Emerging and Advanced Economies | en_GB |
dc.type | Article | en_GB |
Располагается в коллекциях: | Conference papers & Presentations |
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