The image of Korea in Russian media

Abstract

The article studies the issues of the Korea unification on the basis of the Korean image analysis in Russian printed and electronic media and collective consciousness of the Russian youth. The results of the content analysis conducted in 2013 on the materials of “The Rossiyskaya Gazeta” and its online edition are presented in the paper. In connection with the studying of the Korea and Koreans images the results of the survey conducted with Russian students in 2013 are also discussed in the article. The Korean unification is presented in Russian media parallel to the tense relations between the countries on the Korean peninsula and the attempts to regulate the situation. In Russian media political aspects of the tense relations and the unification attempts prevail in general news stream. In collective consciousness of the youth consumer society and mass culture values are preferred.