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Title: Methods of adjusting an unsuccessful brand strategy on emerging market: Case of Roget&Gallet launch on St. Petersburg market
Other Titles: Методы совершенствования неудачной стратегии бренда на развивающихся рынках (кейс запуска бренда Roger&Gallet на рынке Санкт-Петербурга)
Authors: Anikin, Denis V.
Аникин, Д. В.
Issue Date: 2014
Publisher: Graduate School of Management, Saint Petersburg State University, Master in International Business
Appears in Collections:Master's Theses

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