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Title: The Influence of Loyalty Programmes' Reward Design on Firm Performance: A Comparative Analysis of the German and the UK Retail Grocery Markets
Other Titles: Влияние видов вознаграждения по программам лояльности на эффективность компаний: сравнительный анализ продовольственных розничных рынков Германии и Великобритании
Authors: Akca, Kubilay
Акча, К.
Issue Date: 2012
Publisher: Master in International Business, Graduate School of Management, Saint Petersburg State University
Appears in Collections:Master's Theses

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