Enterprise 2.0 Analysis: existing multinational practices and future trends for the Russian market

Abstract

The influence of Web 2.0 technologies more and more affects not only individuals but also organizations in the modern world. The use of the Enterprise 2.0 concept, which involves the employment of Web 2.0 tools in the organizations, is now rapidly gaining interest in companies of all types and sizes around the world. There is though some kind of informational gap in the literature that will consider the relationship between Enterprise 2.0 and company’s financial exponents simultaneously and this was one of the main reasons that motivated to investigate this topic. In this study all kinds of informational resources were used and combined with the results of real-world business case studies of two companies, suppliers of Enterprise 2.0, in which the technology was introduced. The study consists of three main parts. The first chapter provides an overview and analysis of the theoretical aspects of the Enterprise 2.0. In the second part, the dependence of return metrics (ROA, ROS) and the operational value on the Long Term Investments, which include Enterprise 2.0 investments, was presented. The return on investments (ROI) of Enterprise 2.0 implementation was also observed in this chapter. The last third chapter is related to the use and trends of the Enterprise 2.0 for the Russian market. The qualitative research was made among the CIOs and top-management of small and medium enterprises. The amount of 43 answers permitted to conduct an empirical analysis, which showed the strong influence of the size of the company on the interest to implement Enterprise 2.0 tools.