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http://hdl.handle.net/11701/1135
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Kiryukov, Sergey I. | - |
dc.date.accessioned | 2014-04-03T21:31:51Z | - |
dc.date.available | 2014-04-03T21:31:51Z | - |
dc.date.issued | 2010 | - |
dc.identifier.uri | http://hdl.handle.net/11701/1135 | - |
dc.description.abstract | A marketing consultant and retail specialist, has been approached by Stockmann's management with a proposal to take up the regional manager position in Saint Petersburg. In his effective speech at a scientific conference the day before, Raikkonen compared retail trade in Russia and Finland, convincingly demonstrating the advantages of Finnish approaches to chain expansion: slow and conservative is always better than quick and erroneous. The management executives of the Stockmann chain had tended toward such an approach, but, since the company had a country manager position in Russia, they would need a new regional manager in Saint Petersburg to expand sales in Russia. The case is recommended for discussion among Executive MBA student groups in the 'Marketing Management' course (topics: Marketing Strategy and Distribution Management). | en_GB |
dc.language.iso | English | en_GB |
dc.publisher | ECCH; Graduate School of Management, Saint Petersburg State University | en_GB |
dc.relation.ispartofseries | 510-106-1 | - |
dc.title | Stockmann's Corporate Strategy in Russia: No Hurry! | en_GB |
dc.type | Other | en_GB |
dc.contributor.altauthor | Кирюков, С. И. | - |
Располагается в коллекциях: | Textbooks & Study Cases |
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