Identification of European football club competitive advantage on the basis of resource-based view

Abstract

The main aim of the paper is the investigation of influence of different resources and competences of European Football Club on its successful business and sporting performance in order to distinguish Club’s source of competitive advantage. The tasks of current research are revealing the list of resources and competences of Football Club, identifying the proper measurement for them and doing the quantitative research to expose their value. The received results indicate that among all resources and competences Footballers’ Skills and Communication with Fans should be appropriated as main sources for competitive advantage which ensure Football Club prosperity.