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Title: Culture-based approach to understanding consumer behavior: Comparison of Russian and Chinese consumers
Other Titles: Кросс-культурный подход к пониманию поведения потребителей: сравнение российских и китайских потребителей
Authors: Smirnova, Maria M.
Sinitskaya, Yulia
Синицкая Ю.
Issue Date: 2011
Publisher: Master in International Business, Graduate School of Management, Saint Petersburg State University
Appears in Collections:Master's Theses

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