Linguistic means of representation of Russia's image in Western media as part of NATO-Russia stand-off
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Настоящая работа посвящена изучению языковых средств формирования образа России в западных СМИ в контексте противостояния Россиия – НАТО. Теоретической базой послужили исследования, посвященные изучению теории манипуляции и классификации манипулятивных стратегий и тактик в рамках политического медиадискурса. По результатам анализа, проведенного на материале 72 статей из двух ведущих американских изданий (The New York Times и Fox News), опубликованных в период с 2007-2021 гг., были выявлены характерные языковые средства для каждого из изданий на лексическом, грамматическом и синтаксическом уровнях. Последующий сравнительно-сопоставительный анализ позволил выявить различия в том, как два издания освещают международные события, и какие языковые средства в рамках каких манипулятивных стратегий они используют чаще всего для того, чтобы сформировать образ России у западных читателей. Несмотря на формирование в целом агрессивного образа России в 2007-2021 гг., в период с 2008 по 2012 гг. («потепление» в отношениях между Россией и США) наблюдается более положительный образ страны.
This paper examines the linguistic means employed by the Western media outlets to shape the image of Russia in the context of the Russia-NATO stand-off. The theoretical framework was established through the examination of studies on the manipulation theory and the classification of manipulative strategies and tactics within the context of political media discourse. The analysis of 72 articles from two prominent American media outlets (The New York Times and Fox News), published between 2007 and 2021, revealed certain linguistic means used by the authors of each outlet at the lexical, grammatical and syntactic levels. The subsequent comparative analysis enabled the identification of differences in the manner in which the two outlets cover international events and the linguistic devices used within manipulation strategies and tactics in order to shape the image of Russia among Western readers. Despite the construction of an overall aggressive image of Russia in the period between 2007 and 2021, we can observe a more positive image of the country in 2008-2012 ('warming' of relations between Russia and the United States).
This paper examines the linguistic means employed by the Western media outlets to shape the image of Russia in the context of the Russia-NATO stand-off. The theoretical framework was established through the examination of studies on the manipulation theory and the classification of manipulative strategies and tactics within the context of political media discourse. The analysis of 72 articles from two prominent American media outlets (The New York Times and Fox News), published between 2007 and 2021, revealed certain linguistic means used by the authors of each outlet at the lexical, grammatical and syntactic levels. The subsequent comparative analysis enabled the identification of differences in the manner in which the two outlets cover international events and the linguistic devices used within manipulation strategies and tactics in order to shape the image of Russia among Western readers. Despite the construction of an overall aggressive image of Russia in the period between 2007 and 2021, we can observe a more positive image of the country in 2008-2012 ('warming' of relations between Russia and the United States).