How to define a "literary project": Evidence from the "Poetry" textbook
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В диссертации исследуется актуальное для современного литературного процесса понятие «литературный проект». Особенностью современного литературного процесса в России является то, что к прежним просветительским, идеологическим или авангардистским стратегиям литературы добавились коммерческие и социальные: современные издатели стремятся просчитать запросы литературного рынка. Пытаясь освоить современное жизненное и литературное пространство, приспособиться к новой масс-медийной ситуации, книжному маркетингу, писатели сознательно идут на диалог с читателем, учитывая его потребности и запросы, выбирая темы и типы изданий, созвучные представлениям человека начала XXI века. В связи с этим и появляется понятие «литературный проект», использование которого вызвано необходимостью поименования определенного типа современных литературных текстов, поэтому рассмотреть это понятие и описать его специфику на материале современного проекта — актуальная научная задача. Материалом исследования является учебник «Поэзия», созданный Н. Азаровой, Д. Кузьминым и К. Корчагиным и вышедший в 2016 году в московском издательстве «ОГИ». На примере учебника «Поэзия» рассматриваются конституирующие особенности литературного проекта, в соответствии с которыми издатель и авторы разрабатывают учебник, и издательская стратегия по распространению такого типа издания. Работа состоит из введения, трех глав и заключения. Первая глава посвящена проблеме дефиниции литературного проекта и ее отражению в словарях, трудах социологов и литературоведов, статьях издателей и критиков, пособиях по бренд-менеджменту. Вторая глава посвящена анализу особенностей учебника «Поэзия» и его восприятию литературной критикой. Третья глава содержит рассмотрение учебника «Поэзия» в качестве литературного проекта. В результате проведенного исследования удалось установить, что понятие «литературный проект» к настоящему моменту не обладает исчерпывающей дефиницией. Тем не менее в рамках исследования выделены следующие черты литературного проекта: коллективный характер творчества (равное участие в работе над проектом автора, издателя, менеджера и критика); стремление к созданию новаторского издания; ориентация на массового читателя, выраженная в стремлении угадать потребности читательской аудитории и создать проект с ориентацией на вкусы и запросы публики; стремление к коммерческому успеху. Во второй части исследования представлено описание того, как эти особенности реализуются на материале учебника «Поэзия».
This thesis is devoted to the term "literary project", which is specific to the modern literary process. It is an interesting feature of the modern literary process in Russia that, in addition to enlightening, ideological and vanguard literature strategies, the commercial and social strategies appeared. Today, modern publishers try to predict the demands of the literary market. In order to adapt to a new mass-media situation and the literary market, the authors consciously engage into a dialogue with their readers. They try to understand readers' needs and requests, and choose topics and types of publication that their readers find most interesting. The term "literary project" reflects this phenomenon, and its usage becomes necessary when talking about a specific type of a modern literary text. This is why a careful investigation of the term "literary project", as well as its specifics based on a particular material, is a problem of actual scientific interest. Our research is based on the material of the textbook "Poetry", which was written by N. Azarova, D. Kuzmin and K. Korchagin, and published in 2016 by the Joint Humanitarian Publishing House in Moscow. Using "Poetry" as a representative example of a literary project, we study those constitutional features, which the publisher and the authors considered when creating this textbook. We also analyze publisher's marketing strategy. Our work consists of the introduction, three chapters, and a conclusion. The first chapter is devoted to the problem of defining the term "literary project", its appearance in dictionaries, works of sociologists and literary critics, and manuals on brand management. The second chapter analyzes the features of the textbook "Poetry" and its literary criticism. In the third chapter, we study the features of "Poetry" as a literary project. Though the term "literary project" does not have an exhaustive definition, we managed to identify several features of a literary project, including collective creativity (equal participation of an author, publisher, manager and critic); tendency to create a totally novel publication; orientation towards a mass reader, which can be seen in an attempt to understand readers' needs and create a project oriented towards them; strive towards commercial success. Further, we explain how the features of a literary project mentioned above appear in the textbook "Poetry".
This thesis is devoted to the term "literary project", which is specific to the modern literary process. It is an interesting feature of the modern literary process in Russia that, in addition to enlightening, ideological and vanguard literature strategies, the commercial and social strategies appeared. Today, modern publishers try to predict the demands of the literary market. In order to adapt to a new mass-media situation and the literary market, the authors consciously engage into a dialogue with their readers. They try to understand readers' needs and requests, and choose topics and types of publication that their readers find most interesting. The term "literary project" reflects this phenomenon, and its usage becomes necessary when talking about a specific type of a modern literary text. This is why a careful investigation of the term "literary project", as well as its specifics based on a particular material, is a problem of actual scientific interest. Our research is based on the material of the textbook "Poetry", which was written by N. Azarova, D. Kuzmin and K. Korchagin, and published in 2016 by the Joint Humanitarian Publishing House in Moscow. Using "Poetry" as a representative example of a literary project, we study those constitutional features, which the publisher and the authors considered when creating this textbook. We also analyze publisher's marketing strategy. Our work consists of the introduction, three chapters, and a conclusion. The first chapter is devoted to the problem of defining the term "literary project", its appearance in dictionaries, works of sociologists and literary critics, and manuals on brand management. The second chapter analyzes the features of the textbook "Poetry" and its literary criticism. In the third chapter, we study the features of "Poetry" as a literary project. Though the term "literary project" does not have an exhaustive definition, we managed to identify several features of a literary project, including collective creativity (equal participation of an author, publisher, manager and critic); tendency to create a totally novel publication; orientation towards a mass reader, which can be seen in an attempt to understand readers' needs and create a project oriented towards them; strive towards commercial success. Further, we explain how the features of a literary project mentioned above appear in the textbook "Poetry".